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Welcome to www.isabellaflorists.com (the “Website”). At Isabella Florists, delivering beautiful flowers is just as important to us as protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, place an order, contact us, or otherwise use any of our services (collectively, the “Services”). It also outlines your rights and how the law applies to you.

If you have any questions about this policy or how your personal data is handled, please contact us at:

contact@isabellaflorists.com

1. Who we are

This website is operated by Isabella Florists Online Limited, a company registered in England and Wales. In this policy, “we”, “our” and “us” refer to Isabella Florists. We are the “data controller,” which means we’re responsible for how your personal information is used.

Registered office: [Insert Registered Office Address]
Company Number: [Insert Company Number]
ICO Registration Number: [Insert ICO number]

2. What personal data we collect

“Personal data” means any information that identifies you or could be used to identify you. The type of data we collect depends on how you interact with us.

This may include: –

Contact details – Name, email address, phone number, billing and delivery address.
Order and usage information – Your order history, preferences, delivery instructions, and website interactions.
Technical data – IP address, browser details, device type, operating system, time zone, and other data from your device.
Marketing preferences and communication – Your choices about receiving promotional emails or surveys.
Payment details – While we process payments, we never store your full card details. These go directly to our secure payment providers (Stripe and PayPal).

We do not collect sensitive personal data such as health, race, religion, or criminal history.

3. How we collect your data

We collect your data in three main ways:

a) You give it to us directly
For example, when you:

  • Place an order
  • Create an account
  • Contact us by email, phone, post, or social media
  • Sign up for a subscription or event

Calls may be recorded for training and security.

b) We collect it automatically

This happens when you browse our site. We use cookies and other tracking tools to improve your experience.
See Section 13 for more about cookies.

c) We get it from trusted partners

Only when you’ve agreed to share your data with them.

4. How and why we use your data

We only use your personal data when we have a legal basis to do so. That includes:

a) To fulfil our contract with you
Processing orders, managing deliveries, creating accounts, or event registration.

b) For our legitimate business interests
This includes service improvements, fraud prevention, business analytics, etc.

c) With your consent
For newsletters or marketing. You can withdraw your consent anytime.

d) To comply with the law
Data may be retained for tax or regulatory purposes.

5. Children

Our services are not intended for anyone under 18. We do not knowingly collect children’s data.

6. Sharing your data

We may share your information with:

  • Delivery partners
  • Technical and IT providers
  • Event partners
  • Professional advisors
  • Marketing/analytics services (Google Analytics, Epsilon Abacus)
  • Payment providers (Stripe, PayPal)

Also shared publicly on social media (if you post) or during legal processes.

7. Transfers outside the UK/EU

Our site is hosted in the EU. If data is transferred elsewhere, we ensure legal safeguards are in place.

8. Keeping your data safe

We apply appropriate security measures, though no system is 100% secure.

9. How long we keep your data

Only as long as necessary for legal, contractual, or operational reasons.

10. Links to other sites

This policy doesn’t cover other websites linked from our site. Please review their policies.

11. Your rights

You have the right to:

  • Access or correct your data
  • Ask us to delete or restrict it
  • Withdraw consent
  • Complain to the ICO

Contact: contact@isabellaflorists.com

12. Updates to this policy

We may change this policy. We’ll notify you of any major updates. Last updated: 19 May 2025

13. Cookies

Cookies help improve your experience. Some are essential; others help with analytics.

You can manage cookies in your browser.

We use:

  • Magento 2 system cookies
  • Google Analytics

See About Cookies.org or Magento’s cookie guide for more info.